It Cosmetics Superhero™ Mascara review

It Cosmetics Superhero™ Mascara review

Product received for 100% honest review

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Why You'll Love IT™

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

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Key Benefits

  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
  • Game-changing, patent-pending design
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Beauty Tips

Superhero™ is clinically shown to give you 500% increase in volume in one coat*—but if you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

*Results observed in a clinical study.

While I may not be able to verify I got 500% the length I can verify I got more length than I do with all of my other mascaras in one lash swipe.  Normally I would do 2-3 coats of mascara.  This was not necessary here.  Above is a photo of my first ever application.  The formula was a little bit clumpy but the length is unmatchable.  This can be easily cleaned up with a clean lash brush or It Cosmetics Tight line. 

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