Chevrolet Teams Up With Luke Bryan
NASHVILLE — Chevrolet announced today at the 2016 Country Music Association Festival (CMA Fest) that it is expanding its country music ties by teaming up with reigning CMA Entertainer of the Year Luke Bryan.
Bryan will work with Chevrolet as a brand ambassador on a variety of projects over the next three years, including his participation during this year’s CMA Music Festival.
"Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember,” said Bryan. “If you were a Bryan, you drove a Chevy. I am so excited about this partnership and I'm honored to be representing such a wonderful brand.”
Chevrolet will also be a sponsor of Bryan’s Farm Tour. The 8th Annual Farm Tour is a multi-city tour in which Bryan stops in rural areas of the U.S., sets up stages on farmland and performs for thousands of fans. A portion of ticket proceeds are granted for local college scholarships (the Luke Bryan Farm Tour Scholarship) awarded to students from farming families within the communities the tour plays.
“Partnering with Luke Bryan is a natural fit for Chevrolet,” said Paul Edwards, Chevrolet U.S. vice president of marketing. “Our customers love country music, and Chevy has always held a special place within the genre.”
Earlier this year, using his broad reach on social media, Bryan helped Chevrolet use the extra 24 hours of Leap Day to #DayItForward by recognizing the daily hard work and sacrifice of the firefighters of Fire Station #2 in Franklin, Tenn.
“We’re proud to build a relationship with an artist as authentic and talented as Luke,” said Edwards.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
About Luke Bryan
Since the debut of his first album in 2007, Luke has placed 15 singles at No. 1 and sold nearly eight million albums with 30 million digital tracks from his five studio albums. He has twice been named Entertainer of the Year by both the Academy of Country Music and the Country Music Association. His fifth studio album, “Kill The Lights,” debuted at No. 1 on both the Billboard Top 200 (his third to do so) and Top Country Albums charts and closed 2015 with the best-selling country album of the year and the 10th biggest selling album on the all-genre Billboard Top 200 Year-End list. In Luke’s stellar 2015 year, he performed for 1.5 million fans in concert, had three albums on the Top 15 Year-End Country Albums list: “Kill the Lights” (#1), “Spring Break…Checkin’ Out” (#10) and “Crash My Party” (#15), was the most streamed artist of 2015, placed six songs in the Year-End Top Country Streaming Tracks list, had his own exhibit at the Country Music Hall of Fame and Museum (“Luke Bryan: Dirt Road Diary”), performed live during halftime at the Dallas Cowboys game on Thanksgiving and wrapped up the year with a live Times Square performance on ABC’s “New Year’s Rockin’ Eve.” Luke recently co-hosted the ACM Awards for a fourth consecutive year and is performing in venues and stadiums across the U.S. on his “Kill The Lights Tour” through this fall.